If you are a business or someone who represents a commercial entity, and you don’t have a website, you could be missing out on many of it’s benefits. From increased customer service to an increase in profits, giving yourself a virtual image is a great to extend your business to the online world and gives a more modern image to your customers.
First and foremost, do you have a product or service that you offer to the public? Excellent! You could place a “Products & Services” section on your website to promote it! That saves phone costs and it is being promoted and advertised on your website practically free of charge 24 hours a day, 7 days a week!
Second, if you have an extensive catalogue, besides doing a direct mail out of your collection, you can also place your entire store online! This allows those who are more internet savvy to conduct business with you as well as those who prefer to come to your place of business. You can also accept credit cards online and perform order fulfilment and deliveries while in your shop. It’s almost like running two businesses at once! Except with no additional overheads and you keep all the profits!
Third, you can customise your website as you need it. Do you want something that changes with your customer’s preferences? Easy, change your website to a dynamic website! Sometimes customers like to hear other people’s opinion of certain products. You can place testimonials on your website, and your e-commerce store software will also have the ability for customer reviews. That also allows you to keep track of stock that are moving the best and why, and avoid excess stock that people aren’t moving as much.
Fourth, it provides a continual and reliable point of contact. At any time of the day, your customers can send you a message from the comfort of their own home. When you check your messages, you can tend to these enquiries and not have to miss out on a sale, whereas if you don’t get to the phone in time if it’s ringing, you could lose a sale. That’s the great thing about email.
Fifth, it demonstrates to your customers that you are up to date with technology and fully utilising it’s benefits and cost saving advantages. There’s an added layer of convenience on all fronts and your customers will appreciate you being there for them, 24 hours a day.
It doesn’t matter how long you’ve been in business or how customer savvy you are, as a business, you will always benefit from having a website, even if it’s something as basic as a business card website. Your website doesn’t have to be expensive and they can be built and published much quicker than you might think.
